Client: Ace Hardware
Challenge: Ace makes their money from homeowners doing small DIY projects, not from contractors. We needed to convince homeowners not just to work on their house, but to do it themselves.
Solution: Meet Jimmy and Jerry Rig, the worst handymen of all time. They are the reason why the saying "if you want something done right, do it yourself" exists. Luckily, Ace is there to help you get the project done.
My Roles: Copywriting, Art Direction, Strategy, Acting