Client: Chaco hiking sandals
Challenge: Show that Chacos aren't just a viable choice for hiking, but how sandals add an extra level of freedom.
Solution: There's just something great about letting your feet breathe...escaping the confines of sweaty shoes. What if you could get that feeling while still wearing footwear that allows you to hike and explore? What does it feel like to free your feet?
My Roles: Copywriting, Strategy