Client: KeepTruckin—A transportation technology startup. This campaign focuses on their dashboard cameras and safety software. 
Challenge: Dashcam adoption rate was incredibly low. I realized we weren't competing with other dashcams, but another foe—the “How’s My Driving?” sticker. A sticker that passes as a safety program for millions of commercial vehicles around the nation.
Solution: I started a movement to scrap the “How’s My Driving?” sticker. This campaign pokes holes in the sticker while showing the value of a superior safety solution—the KeepTruckin Smart Dashcam.​​​​​​​
My Roles: Strategy, Copywriting, Art Direction, Design

Website banner

Sticker removal kit + postcard

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