Client: KeepTruckin—A transportation technology startup. This campaign focuses on their dashboard cameras and safety software.
Challenge: Dashcam adoption rate was incredibly low. I realized we weren't competing with other dashcams, but another foe—the “How’s My Driving?” sticker. A sticker that passes as a safety program for millions of commercial vehicles around the nation.
Solution: I started a movement to scrap the “How’s My Driving?” sticker. This campaign reveals the sticker's flaws while showing the value of a superior safety solution—the KeepTruckin Smart Dashcam.
My Roles: Strategy, Copywriting, Art Direction, Design