Me, Myself, and I
Michael Bright is a senior-level marketer, compulsive exaggerator, and podcast aficionado based in San Diego. When he's not awkwardly writing in third person, you can find him scribbling a stand-up routine that he’ll never perform, reading Star Wars novels, or complaining about Hulu ads. As an advertising school graduate with experience at B2B creative agencies and three “unicorn” tech startups, Michael has a unique way of bringing agency-level creativity into in-house roles. He also hates the word "unicorn." Read below for a bit more about his services and expertise.
Services
Here's how I elevate your brand with copy, creative strategy, and go-to-market execution.
Integrated Campaigns: Craft cohesive messaging across the funnel—across paid social, organic, email, landing pages, direct mail, and more—to drive results.
Product Launches: Use proven strategies and innovative ideas to capture attention for new products, engaging both current customers and prospects.
Website Content: Create engaging, SEO-optimized web copy that resonates with your target audience and improves search visibility.
Video Production: From high-end commercials to animated explainers, I bring your brand’s story to life through compelling video content.
Brand Tone & Voice Guidelines: Develop consistent brand guidelines to ensure cohesive messaging across all teams and platforms.
Product Messaging Frameworks: Build messaging frameworks that define value propositions, address customer pain points, and tailor communication by persona, vertical, and market segment.
Content/Campaign Planning: Strategically map out campaigns and content to tell your brand’s story over time for sustained engagement.
Rebrands & Brand Positioning: Elevate and reposition your brand for future success—whether it’s refreshing your voice, moving upmarket, or targeting a new audience.
Industry Experience
With over 9 years of marketing experience for various tech startups and agencies, I know a thing or 2 about B2B.
Industries I've Written For and Know Way Too Much About: Cybersecurity, compliance, HR, fleet management, app development, property management, marketing, digital learning, accounting, fitness and health, virtual events, cloud communications, e-commerce, fintech, AI, and more.
Name-Drop-Worthy Companies I've Written For: Dialpad, Gong, Motive (formerly KeepTruckin), Drata, Udacity, Refine Labs, Metadata, EveryoneSocial, Nectar, Loxo, Instabug, Observe.AI, and Second Nature.
If you want some bright ideas for your next creative project, let's chat.