Client: Dandy is a digital dental lab. They offer an intraoral scanner and manufacture lab work like crowns and dentures.
Strategy: Ever got a dental impression? For the patient, it's nasty and sloooow. For dentists, it requires prep time, increases visit duration, and the molds must be mailed. We used this campaign to expose the inefficiencies of this process and show a better option for dentists and their patients.
My Roles: Copywriting, Strategy
