Client: Drata is a compliance automation platform (stay with me here) that makes it easy to prepare and pass audits for various regulations like HIPAA and GDPR.
Challenge: Compliance is often considered a once-a-year problem, causing teams to scramble before their audits. But becoming compliant before your audit doesn't mean you're secure later. Our goal was to show a better way.
Strategy: Show how Drata's continuous compliance reduces operational problems and keeps companies secure year-round.
Results: With engagement rates as high as 16%, this campaign landed multiple spots in LinkedIn's Top 100 ads for software companies between Q3 and Q4.
My Roles: Copywriting, Strategy, Art Direction
