Client: Drata is a compliance automation platform (stay with me here) that makes it easy to prepare and pass audits for various regulations like HIPAA and GDPR.
Challenge: Compliance is often considered a once-a-year problem, causing teams to scramble before their audits. But becoming compliant before your audit doesn't mean you're secure later. Our goal was to show a better way.
Strategy: Show how Drata's continuous compliance reduces operational problems and keeps companies secure year-round.
Results: With engagement rates as high as 16%, this campaign landed three spots in LinkedIn's Top 10 ads for software companies between Q3 and Q4.
My Roles: Copywriting, Strategy, Art Direction
Drata - User Conference
Challenge: Create a memorable user conference brand and theme.
Strategy: To align our second annual user conference with our evolving product and maturing audience, I developed the theme "Chart Your Course," assuring users can navigate their compliance journey with confidence.
Results: We exceeded both customer attendance and partner sponsorship goals.
My Roles: Copywriting, Strategy
Drata - Ad Campaign
Challenge: Develop an ad campaign aimed at startup founders, persuading them to begin their compliance journey.
Strategy: As startups grow and security becomes increasingly crucial, founders begin hearing about SOC 2 from prospects, customers, and investors. I designed a problem-awareness campaign highlighting the pressing need for SOC 2 compliance while reassuring founders that Drata simplifies the entire process.
Results: Generated over $2M in pipeline with a 4x ROAS.
My Roles: Copywriting, Strategy
