Client: KeepTruckin is a transportation technology startup. They build engine-monitoring software, dashboard cameras, and GPS trackers to increase efficiency and safety.
Challenge: As the company name suggests, KeepTruckin focused mainly on the trucking industry. KeepTruckin needed to prove its technology can move beyond trucking and into other verticals, like construction and service fleets. These old-school industries had a motto of "if it ain't broke, don't fix it." They just didn't know it was broken.
Solution: Our campaign, "let's build a better way to work," shows how KeepTruckin fixes problems they didn't know they had.
My Roles: Copywriting, Art Direction, Strategy, Pre-Production