Client: KeepTruckin is a transportation technology startup. They build engine-monitoring software, dashboard cameras, and GPS tracking to increase efficiency and safety.
Challenge: As the company name would suggest, KeepTruckin focused mainly on the trucking industry. KeepTruckin needed to prove its technology can move beyond trucking and into other industries with antiquated technology, like construction and service fleets. These old-school industries had a motto of "if it ain't broke, don't fix it." They just didn't know it was broken.
Solution: Our campaign, "let's build a better way to work," shows how KeepTruckin's technology fixes problems they didn't know they had.
My Roles: Copywriting, Art Direction, Strategy, Pre-Production