Client: KeepTruckin—A transportation technology startup. This campaign focuses on their dashboard camera.
Challenge: Truckers are the safest drivers on the road; they don't want a dashcam invading their privacy.
Solution: This campaign demonstrates that our dashcam isn’t meant to spy, but to protect their rear ends from the real danger on the road—average drivers like us.
My Roles: Copywriting, Strategy
GIF for Emails & Social Media
Banner Ad for Industry Publications
Full-Page Print Ad
Landing Page