Client: KeepTruckin—A transportation technology startup. This campaign focuses on their dashboard camera.
Challenge: Truckers are the safest drivers on the road; they don't want a dashcam invading their privacy.
Solution: This campaign demonstrates that our dashcam isn’t meant to spy, but to protect their rear ends from the real danger on the road—average drivers like us.
My Roles: Copywriting, Strategy
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/ed85f409-34b1-4621-a135-a9cd247fcd09_rw_1200.gif?h=cbbb11ce2e5acf2fcddceeefbe65dc6d)
GIF for Emails & Social Media
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/34df08e9-ad0a-4592-979e-d2a6571e8365_rw_600.jpg?h=4bb8bd20556032a8ff80ae191bd5d9df)
Banner Ad for Industry Publications
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/b604f5cf-736a-4218-9f21-05a5d6f1e3c2_rw_1920.jpg?h=cf17cda568519c6be4c9e6c590ddaf70)
Full-Page Print Ad
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/bf7520bf-75a8-4201-bf62-64e36c84fa27_rw_600.png?h=787f23b2525b9d82d045383605f3fff6)
Landing Page