Client: KeepTruckin—A transportation technology startup. This campaign focuses on their dashboard camera. 
Challenge: Truckers are the safest drivers on the road; they don't want a dashcam invading their privacy.
Solution: This campaign demonstrates that our dashcam isn’t meant to spy, but to protect their rear ends from the real danger on the road—average drivers like us.
My Roles: Copywriting, Strategy

Paid Social Video

GIF for Emails & Social Media

Banner Ad for Industry Publications

Full-Page Print Ad

Landing Page

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