Challenge: Thank our customers for their hard work during National Truck Driver Week. And do it without being cheesy. 
Solution: Instead of a generic “thank you” post on social media, we invited customers to our office to discuss life on the road. We then chopped these videos into shorter clips to use on social channels to drive engagement throughout the week.
​​​​​My Role: Wrote the interview questions, social captions, and a follow-up blog

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