Challenge: Create an unforgettable giveaway item at the largest Property Management conference. 
Strategy: Most event swag ends up in the trash or the back of a closet. But you know what never goes out of style? 330 cards of hilarious, relatable cynicism.
Results: It was so successful that we immediately printed more. It's now our most cost-effective lead gen tool.
My Roles: Copywriting, Strategy
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