Challenge: Create an unforgettable giveaway item at the largest Property Management conference.
Strategy: Most event swag ends up in the trash or the back of a closet. But you know what never goes out of style? 330 cards of hilarious, relatable cynicism.
Results: It was so successful that we immediately printed more. It's now our most cost-effective lead gen tool.
My Roles: Copywriting, Strategy
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/24b80449-31c5-44d8-8ef0-22a829500be2_rw_3840.jpg?h=816fd2cd40d09e596717ed564fb2be70)
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/44582335-4e38-47d7-a21e-7812fbb3b305_rw_3840.jpg?h=86f817214faf6e96e2565b62e9ecb5e7)
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/635753bc-717f-4b67-8da6-9985a09dcb9e_rw_3840.jpg?h=f77cf9ff1023e32fa69f2be438cc360d)
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/6f14f2d8-9264-4685-b614-baea35a84a7b_rw_600.png?h=62fc194b47e8a1b46054cc3ed18bcdc7)