Client: Second Nature makes life easier for renters and property managers with the Resident Benefits Package—a bundle of convenient perks that reduce costs for renters and admin work for PMs.
Challenge: Rehaul their outdated website that was shared with their sister brand, FilterEasy.
Strategy: Using their upbeat brand voice, I rewrote the entire website to encapsulate their fun-loving, but professional spirit.
Results: 3 months after launch, our SEO ranking went from x to x and conversion rate increased by xx%.
![](https://cdn.myportfolio.com/93ecf297-30d9-4a25-9796-7e589bb1efb8/34761b5f-da01-4db5-a216-9d7492321144_rw_1920.png?h=f88ae8c8304d9b5c15b199c98836358d)
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